Smokefree Summer: Smokefree outdoor spaces

Our Smokefree Summer campaign and strategic support is a positive way of increasing the number of healthy outdoor spaces that everyone can enjoy.

The challenge

Smoking has been prohibited in virtually all enclosed work and public places throughout the UK since July 2007. This has led to a dramatic change in people’s attitudes to smokers and what people consider acceptable public behaviour.

There is growing support both in the UK and internationally for making more outdoor public places smokefree. We carried out a survey of 1,300 people in the North West in 2015 and found 83% of people support smokefree outdoor spaces which are aimed at children and families.

Extending outdoor smokefree places promotes positive role modelling for children and young people, creates more safe and healthy community spaces, decreases environmental threats (fire risk, litter and pollution) and helps people to stop smoking.



Our approach

In 2015 we ran Smokefree Summer, the world’s first coordinated programme of smokefree events for children and families.

Working with local authorities and event organisers we helped make existing family and child friendly events smokefree. We provided a range of resources including a campaign toolkit, FAQ for organisers and materials including stickers, banners, posters and flower uniforms. Friendly flower mascots politely asked people not to smoke at the event or space.

As the campaign focuses on the benefits to children and families, it has helped build support with the public, media and key decision makers. The polite, positive non-confrontational tone and messaging encourages smokers to join in the fun and help make the event or space smokefree.

We also work with local authorities and business to help create more smokefee outdoor spaces that will benefit the public. This included hosting a workshop in Lancashire that brought together local authority and business decision makers to discuss the issues.


  • For Smokefree Summer 29 existing events became smokefree including family fun days, half marathons and a city beach, helping over 45,000 people benefit.
  • Over 50 positive case studies helped to generate 64 local stories worth over £181,000 with over 5 million opportunities for people to read or hear about the campaign
  • The campaign has already been purchased by other localities meaning more events are becoming smokefree under a positive, unified banner

“Smokefree spaces set a good example to kids and young adults so they will be less likely to consider smoking as an option. I would be more likely to attend an event if it was smokefree. As my child gets older I don’t want her to see smokers and be influenced.” Lauren Anderson, Warrington, July 2015

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About Healthier Futures

Healthier Futures CIC is a social enterprise and our mission is to help people live longer, healthier, happier lives. We do this by; making smoking history for children; creating communities free from alcohol harm and empowering communities to live longer, healthier, happier lives.

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    Healthier Futures CIC (Registered in England & Wales: 8391032) Registered office: 2nd floor Lancaster Buildings, 77 Deansgate, Manchester, M3 2BW